FORMULA 1® AUSTRALIAN GRAND PRIX™

Statement of Works

Formula 1® Australian Grand Prix™ has engaged CommandPost® for enhanced stakeholder coordination, situation awareness, consumer experience, and to effectively implement processes in line with well-established emergency management plans.

CommandPost® has been integrated into the Formula 1® Australian Grand Prix™ Command, Control, Communication & Coordination (C4) structure. This has included configuration for multi-layered permissions and workflows that align with the various command structures and stakeholder needs for event operations, security, traffic control, and emergency coordination.

The solution has been implemented across both desktop and mobile interfaces to enable seamless escalation, tasking, and real-time issue tracking. This capability has enabled the proactive approach in monitoring emerging trends, maintaining continuous communication across stakeholder groups, and ensuring the quick resolution to incidents / issues.

Following integration with ticketing and sales data, CommandPost® provides the ability for the event to disseminate critical and advisory messaging to both patrons and workforce. This capability allows for geo-targeted alerts, which could be scheduled to align with key schedule timings.

CommandPost® has further equipped Formula 1® Australian Grand Prix™ with a patron hotline that allows the event to be alerted to incidents / issues, with accompanying images and video, directly from the public. This two-way public hotline, connected with ticketing and sales data, instantly presents inbound ticket holder’s details, allowing the event to have knowledge of the sender’s name, ticket location and to issue a personalised response for improved communication and consumer engagement. This functionality has offered an additional channel for the event to be alerted to safety concerns or issues that could lead to repetitional damage or have the potential to impact to the overall consumer experience

The implementation of CommandPost® has not only seen an increase in data capture, better connected teams, improved operational efficiency, but it has also supported event safety plans and played a crucial role in enhancing the consumer experience. CommandPost® looks forward to our continued work with the Formula 1® Australian Grand Prix™ to build upon safety and response capabilities, support the event in maintaining an exceptional consumer experience, and to uphold the event’s world-class reputation on the international stage.

About: Formula 1® Australian Grand Prix™
Melbourne’s premier event, Formula 1® Australian Grand Prix™ draws record crowds to the Albert Park Grand Prix™ circuit each year. Melbourne has been hosting this event, as part of the Formula 1® World Championship, since 1996.

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